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CPA networks (or CPA affiliate networks) are typically services in which the advertiser pays directly for the action performed (order, sale) on your web-site when passing through the introduced traffic channel.

According to marketers, this system is definitely perfectly suited for B2C (software downloads, payment for month to month subscriptions, online store purchases) and is not applicable to B2B companies.

Precisely how do CPA networks work?

The network seller enters into an agreement together with a network of blogs, website directory sites and other online resources to put ad units.

The system is similar to participation in a advertising network in Yandex or Google Display Networking, but with one difference.

Mutual payments getting partners are made directly suitable for completed actions on a website.

How Cpa strategies affiliate networks work

Then the network owner clues an agreement with an advertiser (usually on paper), specifying the terms of payment plus clearly specifying the rate for each lead.

True disadvantage for advertisers : the fact that the owners involving normal sites usually use a fairly large amount to enter the machine.

Generally there can be intermediary agents – CPA-network aggregators, which in fact combine all owners-agents of CPA-networks and resell traffic really according to the scheme:

– Traffic resale system

– Often the scheme is very simple, and every little thing seems to be fair.

– The network operator buys traffic, catches potential buyers and resells the will cause the seller of goods and workers.

If there is almost any risk of being swindled by way of a CPA network, there is a kind of “arbitrage” – an aggregator connected with networks where one is certain to pay for leads and the various other is rewarded after paid back leads.


Sales Funnel

– In short, the scalp sales funnel consists of all these steps:

— Potential customers.

rapid Unsolicited leads.

– Warm leads.

– Customers.


A cozy lead in marketing could be a conventionally “confirmed” lead.

That is, someone who is indeed a person who confirms that he may be the one who made the application.

But he is definitely not your client.

Typically, a warm guide might be:

fast An interested visitor.

– A competitors (who punches in prices, products).

— A person who inquires about the value or checks availability.

That is, even if the specific wants to buy a product from you, they may ask questions.

If you can’t satisfy the customer (or something he doesn’t during the product), you will lessen the customer.

Just in case the customer is not satisfied with your feedback as a supplier or simply feedback about the product you happen to be selling, you will lose the individual.

This means that some kind of warm lead is still not a customer.

That is, the sales funnel is actually inexorable.


We’re slightly cold about traffic accommodement, about CPA networks.

And buying traffic from “questionable” sources has always been embarrassing.

Although the temptation is probably high – for example , the majority of us just need readers for our web-site, and you can get them very at low cost through CPA.

But we still continue to be focussed on natural channels to attract tourists.

So what results are worth drawing?

Don’t let CPA strategies drive traffic to your site. Persons run the risk of losing work opportunities in Yandex for infidelity behavioral factors.

Do not create a landing page over a separate domain and do not draw up a list in services and internet directories. You run the risk of losing the position of your site.

It is worth looking for a most effective method of payment for your lead. Remember that you are getting leads, but you cannot difficult task their quality.

Demand to be told with regards to the methods of attracting traffic.

Demand the CPA’s legal details, the name of the office manager and the conclusion of the agreement on your terms.

Still, we recommend that you should concentrate in your hands common methods of attracting traffic: framework on your accounts, SMM with your publishers, blog on your website and SEO under your own control.